It is very easy for food companies and farmers to greenwash their products, selling produce as “local” when truthfully, it was grown in another country using inorganic procedures. Other mistruths occur in relation to the ingredients of a product, and the recyclability of large organizations’ packaging. Continue reading to discover the food businesses frequently using greenwashing to increase their revenue.

With veganism on the rise, as is the desire to market products as “vegan-friendly”, “eco-friendly” or “cruelty-free”. This is often not true for some organisations, who might be using the term to hide their other unsustainable actions and gain profit. Keep reading to find out about meat and dairy production, leather production and leather alternatives, and a new concept, known as “veganwashing”.

Do you know how the pharmaceutical industry negatively impacts the natural environment? Discover the truth behind their chemical use, and how Bayer, a global pharmaceutical company and owner of Monsanto, an agrochemical company, trick the public into believing they do good for the environment.

The UK’s plastic waste is 70% made up of plastic packaging and there are multiple examples of companies that use greenwashing on these very same packaging labels. This blog post delves deeper into some of the secrets behind the Coca-Cola Co, Tesco, and bioplastics businesses, enabling you to make a more informed decision about the activities you may be inadvertently supporting.

With the recent growing movement in support of environmental sustainability, there has been an increase in pressure on brands to focus marketing and branding attempts on these topics. The beauty industry has been found guilty of this, using unsubstantiated buzzwords such as ‘natural’ and ‘organic’ to convince consumers that their products are environmentally friendly. Due to no FDA-approved definition of these buzzwords, the beauty industry can exploit the lack of regulations and standards to deceive those buying their products.